OTT has overtaken traditional sports distribution channels. Audience today consume sports content primarily on the internet leading organizations to re-assess technologies- in particular, Network- they need to meet the demand of the new-age audience.
The advent of Digital Platforms witnessed whopping traffic numbers in 2014 FIFA world cup, Brazil.120 multimedia services continuously streamed multiple live feeds of FIFA World Cup matches and offered high-quality video-on-demand coverage from up to 24 camera angles using hybrid UHD/HDR/1080p at the back of one single production chain.
“We are proud to say that this FIFA World Cup has been the biggest multimedia sporting event in history, with more people watching matches and highlights online than ever before,” said FIFA Director of TV Niclas Ericson.
The 2018 FIFA World Cup Russia will be no different, with FIFA pushing the boundaries of sports broadcasting – in particular, streaming live content seamlessly into all digital channels. Yet again production houses are gearing up to deliver seamless content live from Russia starting this June. Building on the success of the multimedia production at 2014 FIFA world cup Brazil, Digital Production and Services is now an integral part of FIFA’s production plan.
Delivering High-Quality Content Depends on the Network
Once again as the world awaits to witness the biggest sports extravaganza – 37 cameras (of which eight with UHD/HDR and 1080p/SDR dual output and another eight with 1080p/HDR and 1080p/SDR dual output), 8 Super-slow-motion and two Ultra-motion cameras, a cable-cam and a heli-cam gears up to deliver high-class content from every angle in each stadium- content delivery network providers strengthen their network with software-defined Hybrid WAN solutions (SD-WAN) to meet the needs of the digital world driven by internet– Bandwidth, Agility, and Flexibility.
Not only that to ensure a 360-degree experience online but also to gauge the audience inside, stadiums too will leverage new age technologies in the block to make this grand event an epic experience. This year’s buzz will on Virtual Reality as Fans will be able to experience Live 360° video on demand (VoD).
The 2018 FIFA World Cup Russia is all set to make new records for streaming data traffic from across the world with more football fans watching matches online in greater numbers than ever before. No doubt why SD-WAN is going mainstream as enterprises across the industry look to leverage Internet-based networking to pursue digital transformation strategies and adopt cloud.
To sum up
So, if you get time to watch The World Cup FIFA 2018 live on your phone, tablet or laptop do not forget to thank SD-WAN. Making every form of last mile bandwidth work seamlessly, SD-WAN is here to make the network as fast as the action in the games, here, live and now.
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